This is from Stanford’s ecorner videos, with the following summary:

Though Randy Komisar, KPCB partner and seasoned entrepreneur, proposes that most successful ventures do not find success in their initial business idea, he still maintains there is value in constructing a thoughtful initial plan. Any Plan A must flesh out your business assumptions, challenges, and risk mitigation. Those critical first thoughts on paper help the entrepreneur to create a language with which to discuss their strategy and move forward.

 

If you don’t see the video embedded here, it’s on ecorner.stanford.edu as The Benefits of Mapping Plan A.

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